Welcome to Tide Creative Group – A global creative powerhouse for the maritime, automotive, and adventure industries.
We craft unforgettable stories for global brands and industry disruptors
We serve an international portfolio spanning North America, Europe, and APAC. From the U.S. coastline to the cities of Europe and the markets of China, we craft global narratives that connect, inspire, and lead.
THE PLACE WHERE INDUSTRY GETS THEIR EDGE
Insights, strategies, and lessons
from inside the world of high-performing brands.
This is where we share what’s actually working. Proven ideas that are driving growth for serious brands.
Cut through the noise and get ahead with real-world strategies that work
Capabilities.
Unlock your brand’s full potential with Tide Creative Group’s end-to-end creative services.
01
Bespoke Brand & Campaign Strategy
We architect tailored brand strategies and marketing campaigns, meticulously crafted to elevate your presence across global markets. Every touchpoint is designed to reflect your brand’s unique DNA and bold ambitions.
02
Modular Creative Systems
Our customisable creative frameworks from brand visuals to storytelling assets give you the flexibility to evolve without losing consistency. Whether launching a campaign or scaling internationally, your creative stays dynamic and powerful.
03
Content Creation & Production
From cinematic videos, world class social content to iconic photography, we bring your brand story to life with world-class content designed for maximum emotional impact and engagement across all platforms.
04
Digital 1st Approach
We craft scroll stopping content and digital tailored assets that captivate audiences globally ensuring your brand experience is seamless, stunning, and reflects your brand across every device.
05
Project Management
With an intuitive, collaborative process, we simplify the creative journey. From initial concept through delivery, you’ll experience clear communication, fast turnarounds, and proactive partnership at every stage.
06
Innovation & Support
We stay at the forefront of emerging trends, delivering regular innovation updates and offering ongoing strategic support, ensuring your brand remains future-ready and competitive across all channels.
Case Study.
Mercury Marine | Global Boat Show Activation
Background
Project
Mercury Marine
Role
Creative Strategy, Video Production, Marine Marketing
Year
2022-Current
Real-time content that drives awareness, supports OEM partners, and fuels global dealer networks.
The Client
Mercury Marine is one of the most recognised and respected brands in the marine world. As a global leader in propulsion systems, their presence at major boat shows is critical, not just for brand visibility, but also for product launches, supporting OEM relationships, and activating their worldwide dealer network.
With an international audience and tight show schedules, Mercury needed more than just content. They needed speed, industry insight, and a trusted agency that could deliver high-quality assets on the same day, while capturing the real energy of each event, new product launches and showcasing brand new product.
The Challenge
Boat shows are fast-paced, chaotic, and high-stakes. Mercury’s marketing team had a clear ambition: To own the conversation at every major boat show, turning product launches, stand highlights, and brand presence into dynamic, shareable social content, delivered in real time.
But to do this, they needed a partner who could:
- Work fast, without sacrificing brand quality
- Seamlessly integrate with Mercury’s global marketing teams
- Represent the brand with authority and precision
- Handle complex logistics and produce at scale
- Understand the marine industry inside-out
- Translate technical features into emotive storytelling
- Support their OEM builder network and dealer territories with relevant content
Enter Tide.
Our Approach
We’ve supported Mercury Marine across Cannes, Genoa, Fort Lauderdale, Boot Düsseldorf, and Miami for four consecutive years.
Our solution combines:
- Rapid On-Location Filming & Editing: Same-day video edits and photo asset delivery
- In-House Presenters & Storytelling: Clear, on-brand narration that reflects Mercury’s global voice
- OEM-Focused Storylines: Celebrating Mercury-powered builders. Working on site with upto 40 different OEM partners, representing Mercury to showcase these brand partnerships.
- Dealer Network Enablement: Localised and multilingual content creation
- Social-First Thinking: Designed for Meta, YouTube, LinkedIn, TikTok, and web campaigns
We treat each show like a live campaign, creating up to 60+ pieces of social content during a single activation, with video, reels, verticals, interview-led assets, and recap edits uploaded and approved in real-time.
What sets us apart isn’t just the speed—it’s the alignment. We think as marine marketers. We speak the language of product managers, brand directors, and OEM partners. Mercury doesn’t need to babysit the creative process—they trust Tide to own it.
Mercury Case Study Results.
Exhibition marketing with instant impact
Turning trade show buzz into brand building content, fast.
Mercury has used our content to: Elevate the brand presence at shows through high-impact storytelling, announce new product launches in real time with cinematic edits, instantly arm their international dealer network with polished, on-brand content
Deepen relationships with OEM builders, many of whom actively shared and celebrated the collaborative content. We have translate content into multiple languages to serve EMEA, LATAM, and APAC territories and turned ‘show stand presence’ into a global digital campaign in under 24 hours
Our consistent delivery of same-day, multi-format content means that Mercury doesn’t just show up at boat shows—they lead online as well as on the water.
We’ve now supported Mercury Marine for four years running, and continue to be their chosen content partner for trade shows globally. Why?
Because no other agency combines Tide’s logistical strength, marine industry fluency, editorial precision, and on-brand speed.
Want the same?
If you’re a brand looking to maximise ROI from boat shows, product launches, or global marketing activations, let’s talk. Tide is the agency trusted by Mercury—and the builders they power—because we know how to turn events into real momentum.
Nice things people say.
“Tide are the best I’ve seen in my Brunswick & Mercury career. We will definitely be working together for a long time.”
Lee Gordan
Brunswick Corporation
“When we look for next-level content, we come to Tide.”
Andrea Jansen
Mercury Racing
“We have been working with Tide for 3 years now and can honestly say they have really turned our WBV brand from a small start-up to a world-recognised player.”
Dan Henderson
SHOCK WBV
“The Tide team capture our qualities brilliantly. Seeing X Shore through your lens is a reminder of why we’re committed to reframing the boating experience.”
Rene Hansen
X Shore
Contact.
Are you ready to create unconventional content that supercharges your business and brand image?
Fill out this form for a chance to win a free content consultation.
If you would rather just send an email, you can reach us at hello@thetidestudio.com
Your message has been sent
Some of our 40+ brands.
